You Want More Exhibiting Success & Better ROI? 

AOA Can Help You Get It!


Times are changing fast. Exhibiting costs are rising. Attendee behaviors are shifting. Executive management is pressing you for tradeshow cost justification and ROI. And, if you’re like most, you haven’t received a single hour of formal exhibiting education, and don’t have a lot of time to seek it out. 

The AOA Exhibitor Success & ROI Center is you and your entire staff’s FREE, on-demand, 24/7 exhibiting knowledge resource to give you answers to your most pressing exhibiting challenges, expand your exhibiting know-how, and improve your company’s exhibiting performance and ROI.  Three easy ways to find the information, answers, and solutions you need to keep up and stay ahead:

If you missed the 2016 live webinars - Listen to them now! The re-playable webinars with workbooks are available below:

Experiential Marketing: How to Better Meet Healthcare Attendees’ Needs Through In-Booth Demonstrations and Presentations

For those of you that joined us live on April 7, thanks and we hoped you enjoyed it! For those of you that missed it or want to forward it to a colleague who may also be interested, please feel free to do so.

Watch it now: CLICK HERE

Workbook for course: CLICK HERE

Healthcare professionals attend expositions with three primary needs.  One of the most important needs is learning.  When exhibitors do a better job of designing the in-booth visitor experience to support learning as well as shopping needs, the exhibitor will get more and higher quality booth traffic and the exhibit hall experience delivers more value for attendees.

America’s leading tradeshow expert, Jefferson Davis of Competitive Edge will share the latest research on what healthcare attendees want, need, and expect from exhibits.  He’ll walk you through a step-by-step process for designing and delivering in-booth learning experiences that drive interested, qualified people to your booth. 

                  Improving Tradeshow Lead Management for Higher Sales Conversion

                  For those of you that joined us live on May 5, thanks and we hoped you enjoyed it! For those of you that missed it or want to                   forward it to a colleague who may also be interested, please feel free to do so.

Watch it now: CLICK HERE

Workbook for course:  Click Here

                              Exhibit Survey’s Tradeshow Trend study reveals an alarming disconnect between exhibitor lead capture and attendee satisfaction with exhibitor follow-up.  Failure to effectively manage leads may negatively impact your company’s brand in the marketplace and may be quietly costing your company hundreds of thousands of dollars in unrealized sales revenue.  Register for this highly-informative live webinar to learn insider secrets and best practices for quickly improving lead capture and follow-up practices to achieve better ROI for your company.


             Re-playable Exhibitor Webinar from 2015: Click Here

                  Driving Qualified Booth Traffic: How to Attract Enough of the Right Attendees to Your Optometry’s Meeting Exhibit

If you missed the LIVE webinar on March 12, 2015 don't worry because we recorded it for you!!

Watch Webinar Now:  Click Here

Competition for attendee’s time in the exhibit hall is fierce.  The battle is won in the days and weeks leading up to show time. Today, no exhibitor of any size can afford to just show up and hope the right attendees find their exhibit.  Register today to join preeminent tradeshow expert, Jefferson Davis of Competitive Edge, who will walk you through an eight-step pre-show marketing planning process that will put your company “in the mind” and “on the agenda” of enough of the right Optometry’s Meeting attendees.


2. “How-to” Exhibiting Article Series:

Quick-read, informative and loaded with useful information and practical knowledge. Our exhibiting success article series address the critical topics important to your success as an exhibitor today.

Just click the topic below and start reading. Be sure to forward to your entire exhibiting team.

  • The Most Overlooked Key to Exhibiting Success - CLICK HERE
  • Planning to Win: Exhibiting by Objectives - CLICK HERE
  • High-Impact Pre-show Marketing - CLICK HERE
  • Staffing for Success - CLICK HERE
  • Closed-Loop Lead Management - CLICK HERE
  • Exhibit Measurement Made Easy - CLICK HERE
  • Going Social with Exhibit Marketing - CLICK HERE
  • Rules of Tradeshow Attendee Engagement - CLICK HERE
  • Effectively Utilizing Event Marketing Sponsorships to Support Business Objectives - CLICK HERE


3. “Ask the Tradeshow Expert” Q&A:

AOA has made special arrangements with Jefferson Davis, America’s leading expert on trade show success. You can submit questions on any exhibiting topic. Mr. Davis will respond personally within 48 hours. Submit your question now!